our story

Remember ripping open a bag of candy with your friends, passing it around, laughing until your face hurt? For a few minutes, everything just felt good.
That's what we're bringing back.
We're three dads—one Marine veteran and two corporate escapees—who looked at the candy aisle and saw two bad options. One side: sugar bombs loaded with artificial junk. The other: boring, minimalist brands that forgot candy should be fun.
So we built something better.
Good Candy is a better-for-you sour gummy that tastes like your childhood favorites—70% less sugar, electrolytes, zero artificial anything. No compromise on flavor. No compromise on fun.
This isn't just candy for kids. It's for the athlete post-game, the parent after a long day, the sleepover crew, your grandma on the couch, the fitness influencer calling it their "cheat code." Good Candy fits every moment, every community.
We believe candy should bring people together—at games, road trips, quiet nights in. It's a simple way to make the world feel a little lighter, a little more good.
We're building this as a movement—community-driven, celebrity-backed. You'll see some familiar faces repping the brand, but this belongs to the people who share it and spread the good vibes.
We're not just making candy. We're making moments. We're making smiles.
Because the world doesn't need more candy—
It needs more Good Candy.